Na ja...
aus: photoreporter
Those anticipating quick results from the Sony-Konica Minolta connection—or at least some kind of definitive product announcement—will simply have to have patience. Nothing specific is slated to be revealed before this summer, but, we were able to glean some fascinating insights from an interview published in PEN Weekly, an excellent Japanese online magazine produced under the auspices of the Japan PhotoImaging Enterprises Association (JPEA). In analyzing the comments made by Yakuta Nakagawa, executive vice president of Sony, the man in charge of the DSLR project, it is clear that any new Sony DSLR incorporating KM technology is going to be conceptually different from the DSLRs presently out, which Nakagawa characterizes as outdated and too dependent "on the craftsmanship of experienced workers—a world that will soon cease to exist.” He also "was amazed to see that the DSLR is still fundamen-tally mechanical” and feels the design must become more electronic " /wacko.gif" style="vertical-align:middle" emoid="" border="0" alt="wacko.gif" /> or we would be no match for powerful rivals like Canon and Nikon.”
Nakagawa said, "We are not interested in the niche world of professionals,” /blink.gif" style="vertical-align:middle" emoid="" border="0" alt="blink.gif" /> and that Sony plans to introduce cameras aimed at a DSLR mass market. He also believes there will be a continuing market for high-caliber reflex-viewing EVF cameras, like Sony’s formidable R1.
As for the DSLRs’ lenses, don’t assume, as many analysts have, that they will be made by Konica Minolta. Oh, there will be Sony-branded DSLR lenses, and conceivably, some could even sport the illustrious name of Carl Zeiss, as the lenses on a number of Sony digital cameras already do.