Forum Übersicht - Hersteller » Nikkei Asia Review über Sonys Kamerastrategie

Nikkei Asia Review schreibt über Sonys Kamerastrategie und Markanteil (2 Seiten):
http://asia.nikkei.com/Business/Companies/...-revival?page=1

SAR hat folgende Zusammenfassung daraus erstellt:
ZITAT1) According to one industry group estimate, Germany’s mirrorless camera market is expected to grow about 150% by volume in 2015 compared with 2012, while the U.S. market is seen expanding 80%. Much of this consumer "awakening” to the allure of mirrorless cameras has been attributed to Sony.

2) Sony began developing the Alpha 7 series in 2012 out of fear that the company "could be weeded out,” Executive Vice President Shigeki Ishizuka said (Ishizuka oversees Sony’s imaging products and solutions business)

3) "If we don’t conquer the market for sophisticated amateurs and professionals, we will never become professionals ourselves,” Ishizuka said. He decided to funnel a large chunk of the company’s resources into developing full-frame cameras. "We learned that people won’t buy our products unless we improve our brand,” Ishizuka said.

4) In the two years through October, Sony’s share of the full-frame camera market is estimated to have surged by about 400% in Germany and about 600% in the U.S. Profit margins for Sony’s imaging business are higher than for its TV operations, which only recently returned to the black. The imaging business could become one of the company’s leading electronics operations.[/quote]
http://www.sonyalpharumors.com/sony-at-nik...-be-weeded-out/

Das ist so nur die halbe Wahrheit. Sie WAREN anfangs führend bei APS-C-Mirrorless, erst seit die A7-Serie so viel Aufmerksamkeit bekommt, vernachlässigen sie diesen Bereich. Vermutlich wäre ein sehr großer Teil der Kunden mit APS-C besser bedient.