Forum Übersicht - NEX-6 » Sony-Pressemitteilung: NEX-6 und neue E-Objektive

http://presscentre.sony.eu/content/detail...mp;NewsAreaId=2
ZITATSo kompakt und doch so groß: die NEX-6 von Sony kann sich mit einer DSLR messen

12. September 2012

Drei Systemkamera-Serien gibt es mit der NEX-F3, NEX-5R und NEX-7 bereits. Jetzt legt Sony mit der neuen NEX-6 nach. Mit ihrem neuen großformatigen Bildsensor, einem neu entwickelten Autofokus, dem OLED-Sucher, neuen Zusatzfunktionen wie WiFi und Apps sowie mit ihrem übersichtlichen Bedienkonzept passt die neue Systemkamera perfekt zwischen ihre kleine Schwester NEX-5R und ihren großen Bruder NEX-7.

Bei Geschwistern sind Ähnlichkeiten keine Seltenheit. In der NEX Familie sind sie nicht nur zufällig, sondern erwünscht: Die neue NEX-6 von Sony vereint die besten Eigenschaften der übrigen NEX Serien. Sie beherrscht die neuen Funktionen der kürzlich vorgestellten NEX-5R. Die neue Kombination aus Phasen- und Kontrastautofokus sorgt für mehr Präzision und Geschwindigkeit beim Scharfstellen. Die integrierte WiFi-Funktion und neue Kamera-Apps machen die individuelle Konfiguration der Kamera möglich. Jeder installiert nur die Funktionen, die er wirklich benötigt. Von der NEX-7 hat die NEX-6 den elektronischen Sucher und das Spiegelreflexdesign geerbt. Herzstück der NEX Serie ist und bleibt der große Sensor und die Möglichkeit, Wechselobjektive zu nutzen. So vereint die NEX-6 die Vorteile der Spiegelreflex-Kameras mit denen einer kompakten Kamera: beste Bildqualität in kleinem Body.

Großer Bildsensor für großartige Bilder

Maßgeblich zur überragenden Bildqualität trägt der neu entwickelte und 23,5 x 15,6 Millimeter große APS-C-Bildsensor bei. Er bietet viel Platz für 16,1 Megapixel und gewährleistet in gewohnter Zusammenarbeit mit dem BIONZ Bildsensor rauscharme und fehlerfreie Fotos - selbst bei schlechten Lichtverhältnissen. So gestattet er Aufnahmen mit einer sehr hohen Lichtempfindlichkeit von bis zu ISO 25.600.

Neuartiger und flexibler Autofokus sorgt für schärfere Fotos

Völlig neu ist der Fast-Hybrid-Autofokus, der in der jüngst vorgestellten Schwesterkamera NEX-5R von Sony sein Debüt feierte. Sony vereint erstmals ein Phasendetektionssystem mit einem Kontrastautofokus. Beide Systeme sind perfekt aufeinander eingespielt: Das Phasendetektionssystem misst zunächst den Abstand zum Motiv und liefert dem Kontrastautofokus somit exakte Daten, um an der richtigen Stelle präzise scharf zu stellen. Im Speed Priority Modus allerdings kommt es auf jede Millisekunde an. Deshalb greift hier nur das Phasendetektionssystem. Mit zehn Fotos pro Sekunde ist die NEX-6 von Sony schneller als so manche Spiegelreflexkamera.

Bedienkonzept wie bei einer Spiegelreflexkamera

Ebenso orientiert sich das Design der Bedienelemente an den Vorbildern der Spiegelreflexkameras. Trotz der kompakten Kameramaße platziert Sony auf der Oberseite des NEX-6 Gehäuses ein komfortables Moduswahlrad zur schnellen Wahl des Aufnahmemodus. Automatik, Verschlusszeiten- oder Blendenvorwahl und der komplett manuelle Modus, aber auch Funktionen wie das Schwenkpanorama lassen sich so leicht und schnell einstellen. Ergänzt wird das Bedienkonzept von einem zweiten Kontrollrad auf der Oberseite, einem Einstellknopf und einem Einstellrad auf der Kamerarückseite, mit dem der Nutzer Belichtung, ISO-Wert, Weißabgleich und andere Parameter separat auswählen kann. Dank des "Quick Navi Interface" können Fotografen auf Knopfdruck alle Einstellungen auf dem Monitor und im Sucher sehen. Ohne Zeitverzug gibt es so alle Funktionen auf einen Blick.

Sucher und LCD-Monitor sind vom Feinsten

Der elektronische Sucher mit brillantem XGA-OLED Display ist ein weiteres Highlight der neuen NEX-6 von Sony. Die überragende Darstellungsqualität garantiert ein scharfes, detailreiches und helles Darstellungsbild mit hohen Kontrasten. Der Sucher gibt das Motiv zu 100 Prozent und ohne Beschneidung wieder. Eine digitale Wasserwaage und ein eingeblendetes Linienraster sind hilfreich, um die Kamera in der Waagerechten zu justieren. Das auf Wunsch einblendbare Histogramm erleichtert die Beurteilung des Bildes.

Neben dem Sucher verfügt die NEX-6 selbstverständlich über ein LCD-Display, das mit 7,5 Zentimetern (drei Zoll) Durchmesser großzügig dimensioniert ist. Es kann um 90 Grad seitlich oder um fast 45 Grad nach unten geklappt werden. In jeder Kameraperspektive ist so der Kontrollblick auf den Monitor möglich. Die Reflexionen konnte Sony soweit reduzieren, dass das Display selbst bei hellem Tageslicht oder direktem Lichteinfall noch alles erkennen lässt.

WiFi und Apps: neue Standards für die Kamera von Morgen

So wie die neue NEX-5R kann die NEX-6 auch kabellos via WiFi Kontakt zu anderen Geräten, zum Internet oder Heimnetzwerk herstellen. Am einfachsten gelingt der Transfer gespeicherter Aufnahmen auf das Smartphone oder zum Tablet-PC mit der passenden PlayMemories Mobile App. Denn ebenfalls wie bei ihrer Schwesterkamera lassen sich auf der NEX-6 exakt auf die Systemkameras von Sony zugeschnittene Hilfsprogramme installieren. Die Zusatzfunktionen können teils kostenlos von der PlayMemories Plattform von Sony herunter geladen werden. Das Angebot verfügbarer Erweiterungen wird kontinuierlich ausgebaut. Zum Verkaufsstart stehen bereits die Apps "Picture Effect+" (Bildeffekte), "Bracket-Pro" (Reihenaufnahmen), "Multi Frame NR" (ISO-Optimierung), "Smart Remote Control" (Fernbedienung) und "Direct Upload" (Web-Upload) zur Verfügung.

Top-Videos auch bei schlechtem Licht

Obendrein kann die NEX-6 bei vermeintlichen Selbstverständlichkeiten wie der Video- und Blitzfunktion mit Neuerungen und Verbesserungen aufwarten. Beim Filmen in Full HD (1080/50p) spielt der große Bildsensor einmal mehr seine Fähigkeiten aus. Darüber hinaus verfügt die NEX-6 über eine neue Verschlussautomatik für den Videomodus: Beim Filmen verlängert sie bei schlechten Lichtverhältnissen automatisch die Belichtungszeit. Das ermöglicht bessere Aufnahmen bei wenig Licht.

Für Fotos steht bei aufkommender Dunkelheit natürlich ein eingebauter Blitz zur Verfügung. Alternativ dazu können auch zusätzliche Blitzgeräte an dem neuen Universal-Zubehörschuh angebracht werden.

Drei neue Objektive schaffen eine größere Vielseitigkeit

Pünktlich zum Verkaufsstart erweitern drei neue Objektive mit E-Mount-Anschluss und optischem Bildstabilisator die Einsatzmöglichkeiten der NEX-6. Das SEL-P1650 ist besonders leicht und kompakt sowie dank seiner Zoombrennweite von 16 bis 50 Millimetern (F3.5-5.6) für jeden Schnappschuss auf Reisen verwendbar. Wer eine Spiegelreflexkamera gewöhnt ist, weiß sicherlich den separaten Einstellring für Fokus und Zoom zu schätzen.

Das SEL-35F18 mit 35 Millimeter Festbrennweite wiederum glänzt durch Schnelligkeit und Lichtstärke (F 1.-)

Das SEL-1018 (F 4) ist dagegen mit seiner Zoombrennweite von 10 bis 18 Millimetern bei konstanter Lichtstärke für Weitwinkelaufnahmen konzipiert. Bei Landschaftsaufnahmen und Fotos in Innenräumen spielt es seine Stärken aus.

Unverbindliche Preisempfehlungen und Verfügbarkeit

NEX-6B von Sony (Body): 799,00 Euro
NEX-6LB von Sony mit SEL-P1650: 949,00 Euro
NEX-6YB von Sony mit SEL-P1650 & SEL-55210: 1.199,00 Euro
Verfügbarkeit: ab November 2012

Unverbindliche Preisempfehlungen und Verfügbarkeit Zubehör
SEL-P1650 von Sony (Powerzoomobjektiv): 349,00 Euro
Verfügbarkeit: ab Januar 2013

SEL-35F18 von Sony (Festbrennweite): 449,00 Euro
Verfügbarkeit: ab Dezember 2012

SEL-1018 von Sony (Weitwinkelobjektiv): 849,00 Euro
LCS-ELC6 von Sony (passgenaue Ledertasche): 99,00 Euro
Verfügbarkeit: ab November 2012

LCS-EJA von Sony (Kompakte Bereitschaftstasche): 39,00 Euro
Verfügbarkeit: ab Oktober 2012

LA-EA2 von Sony (A-Mount Objektivadapter): 399,00 Euro
NP-FW50 von Sony (Ersatzakku): 75,00 Euro
Verfügbarkeit: ab sofort

Für weitere informationen wenden Sie sich bitte an
Sony Deutschland Presse
E-Mail <sony@haebmau.de>

Gerrit Gericke
Telefon +49 30 2575 4067
E-Mail <gerrit.gericke@eu.sony.com>

Hanif Shangama
Telefon +49 30 7262 08 225
E-Mail <hanif.shangama@haebmau.de>

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http://presscentre.sony.eu/content/detail...mp;NewsAreaId=2
ZITATMade for photographers: The NEX-6 compact system camera from Sony puts DSLR power in your pocket

12 September 2012

- DSLR-quality images and Full HD video, from newly-developed large 16.1 effective megapixel Exmor APS HD CMOS sensor plus high sensitivity up to ISO 25600
- New Fast Hybrid AF for optimal fast and precise autofocus in any situation; DSLR-like AF tracking for shooting at up to 10 fps
- High-resolution XGA OLED Tru-Finder™
- Intuitive DSLR-style operation with dual dials and Quick Navi interface
- Easy image sharing through Wi-Fi
- Download new features with PlayMemories Camera Apps™, the world's first application download service*
- Built-in flash and new Multi Interface Shoe

* For interchangeable-lens digital cameras as of August 2012

Step up to an imaging experience that's in a class of its own. The new NEX-6 compact system camera from Sony packs the imaging power, shooting responses, handling and operability of a DSLR into a pocket-sized mirrorless camera.

Partnered with the growing range of E-mount interchangeable lenses, the NEX-6 appeals to committed DSLR users who need to travel light without compromising picture quality. Offering big-sensor picture performance in a compact body, the new camera also makes an ideal option for step-up photographers looking to significantly expand their creative options.

The NEX-6 shares many imaging innovations with the newly-announced NEX-5R - from a responsive Fast Hybrid AF system to Wi-Fi connectivity and downloadable Camera Apps.

Crafted with discerning photographers in mind, the new camera also features the same precision electronic viewfinder and DSLR-style ergonomics found on the flagship NEX-7.

The large Exmor APS HD CMOS sensor inside the NEX-6 offers 16.1 effective megapixels for true DSLR-quality images and detail-packed Full HD video. It's teamed with the powerful BIONZ image processor that ensures flawless, low-noise images - even when you're shooting dimly-lit interiors at extended sensitivity settings up to ISO 25600.

Similar to the recently-announced NEX-5R, the NEX-6 features an innovative new Fast Hybrid AF system that combines phase- and contrast-detection autofocus methods to suit virtually any shooting situation. Phase-detection AF that quickly analyses subject distance is complemented by contrast-detection AF to confirm extremely fine focus. In Speed Priority mode, the NEX-5R switches automatically to pure phase-detection tracking AF. You'll enjoy DSLR-like focusing responses when you're capturing fast-moving action with high-speed burst shooting at up to 10 frames per second.

From launch, Fast Hybrid AF is supported with these lenses: E 18-55mm F3.5-5.6 OSS; E 55-210mm F4.5-6.3 OSS; E 18-200mm F3.5-6.3 OSS; E 24mm F1.8 ZA Sonnar T*; E PZ 16-50mm F3.5-5.6 OSS. Firmware upgrades will steadily expand the range of lenses offering Fast Hybrid AF support.

As with the NEX-7, the NEX-6 features an XGA OLED Tru-Finder™ for precision framing and focusing. This acclaimed electronic viewfinder gives a bright, detail-packed, high contrast view of still images and video, with 100% frame coverage and a wide field of view to rival pro-grade optical viewfinders. On-screen grid lines and a digital level gauge can be displayed to assist with accurate framing.

The OLED Tru-Finder™ is complemented by a 7.5 cm (3.0" Xtra Fine LCD that can be angled up to 90° up or 45° down (approx.) for easy viewing in virtually any shooting position. The LCD screen assures superb detail and contrast with significantly reduced on-screen reflections, aiding composition when you're shooting outdoors or in direct light.

Despite its compact body dimensions, the NEX-6 offers instantly reassuring operation for DSLR enthusiasts. A strategically-positioned mode dial on top of the camera allows quick setting of shooting modes - including P/A/S/M and Sweep Panorama - just as you'd expect on much larger interchangeable lens cameras. It's joined by a control dial located under the mode dial, plus a separate control wheel on the camera back for fine adjustments of exposure, ISO, white balance and other settings.

Also inherited from high-end A-mount cameras by Sony, the pro-focused Quick Navi interface allows fingertip adjustment of settings without taking the viewfinder away from your eye.

Full HD movie shooting is enhanced with a new Auto Slow Shutter feature that adds extra sparkle to low-light clips. The NEX-6 detects dim interiors and night scenes, automatically switching to a slower shutter speed to brighten up your footage.

Shared with the NEX-5R, integrated Wi-Fi allows simple wireless photo and video transfers to various smartphones or tablets running the free PlayMemories Mobile app. Images can also be transferred wirelessly to a networked PC, or viewed wirelessly on any DLNA-compatible TV.

As also featured on the NEX-5R, PlayMemories Camera Apps expands the capabilities of the NEX-6 as your shooting needs evolve. You just need to connect the camera to your PC via USB or directly over Wi-Fi. Then log in to your Sony Entertainment Network (SEN) account and explore the world's first download service1 that lets you install new functions on demand. From launch, available apps include Picture Effect+; Bracket Pro; Multi-Frame NR; Smart Remote Control and Direct Upload.　Sony also plans to introduce further apps such as Photo Retouch, followed by Time-Lapse and Cinematic Photo.

Alongside a handy pop-up flash, there's a versatile new Multi Interface Shoe that's capable of ‘intelligent' linkage with various accessories.

New interchangeable lenses for E-mount cameras

The choice of interchangeable lenses for E-mount cameras by Sony grows with three additional models.

The SELP1650 is an extremely light, compact 16-50mm F3.5-5.6 powered zoom lens with Optical SteadyShot image stabilisation built-in for clearer handheld images. The lens body measures just 29.9mm when fully retracted, making the SELP1650 an ideal travel companion. There's also a dual-function ring that controls both power zoom and manual focus, depending on operating mode. With the camera set to AF the control ring adjusts smooth, high-speed zoom with small hand movements. With the camera in MF mode, the ring controls manual focus. Smooth power zoom makes the lens particularly suitable for video shooting.

The SEL35F18 is a fast 35mm prime / fixed focal length lens with a bright maximum aperture of F1.8 and Optical SteadyShot built in. It offers excellent optical sharpness and clarity as well as bokeh effect- whether you're shooting portraits, street scenes or Full HD video. Featuring a new exterior design, the lens is easy to handle and light to carry.

Adopting the super ED (Extra-low Dispersion) glass which reduces colour aberration, the SEL1018 is a super-wide angle zoom with a maximum aperture of F4 right across its 10-18mm range and Optical SteadyShot image stabilisation inside. Ideal for landscapes and interiors, it's also capable of producing dramatic perspective effects at its widest setting.

New accessories for NEX-6

Crafted in genuine leather, the LCS-ELC6 Soft Carrying Case combines a stylish body case and lens jacket. Styled exclusively for the NEX-6, it's suitable for use with the camera and attached SELP1650 or SEL16F28 lens. The camera's LCD screen can be tilted even when body case is attached; tripod attachment is also possible with the case attached.

The LCS-EJA Soft Carrying Case can be used for all α E-mount cameras, and is ideal for use with the new SELP1650 or SEL16F28 lens attached. Internal pockets offer space to store the front lens cap and a spare memory card.

For further details of the full range of lenses and accessories, please visit: http://www.sony.co.uk/hub/nex-compact-ca...tem/accessories

The new NEX-6 compact system camera with interchangeable lenses is available in Europe from mid-November 2012.



Key technical specifications

Features
NEX-6

Type
Digital compact system camera with interchangeable lenses

Lens Compatibility
E-mount lens system. Can also use A-mount lenses with optional adaptor (continuous AF supported with LA-EA2)

Image Sensor
APS-C type (23.5 x15.6 mm) Exmor™ APS HD CMOS sensor with 16.1 effective megapixels

Processor
BIONZ™ image processor

ISO Sensitivity Range
ISO 100 - 25600 (still images)

HD movie record
Full HD AVCHD Ver. 2.0 compliant / MPEG-4 AVC (H.264); MP4;
up to 1920 x 1080 50p

LCD screen
7.5cm (3.0-type) wide type TFT (Xtra Fine LCD) with approx. 921k dot resolution; tilts upwards approx. 90 degrees, downwards approx. 45 degrees

Electronic viewfinder
1.3 cm (0.5-type) OLED Tru-Finder™ with approx. 2,359k dot resolution; 100% field coverage; magnification approx. 1.09x with 50mm lens at infinity, -1m-1 (diopter)

Digital Zoom
Clear Image Zoom: approx. 2x (still images)

Smart Zoom: approx. 1.4x/2x (still images)
Digital Zoom: approx. 4x (still images / movies)

SteadyShot™ INSIDE
(Optical image stabilisation available with selected E-mount lenses)

Autofocus System
Fast Hybrid AF (phase-detection AF/contrast-detection AF); 99 focus points (phase-detection AF) / 25 focus points (contrast-detection AF);

Object Tracking AF

Picture Effect
11 types (15 variations): Posterization (Colour, B/W), Pop Colour, Retro Photo, Partial Colour (R, g, b, y), High Contrast Monochrome, Toy Camera, Soft High-key, Soft Focus, HDR Painting, Rich-tone Monochrome, Miniature

Continuous Burst Shooting
Up to 10 frames per second (in Speed Priority mode)

Battery life (still images)
Approx. 270 images (Viewfinder), Approx. 360 images (LCD screen)
(CIPA measurement)

Built-in flash
GN6 (in metres at ISO 100)

Other features
Auto Portrait Framing; Face Detection and Smile Shutter; Superior AUTO; Sweep Panorama; Auto HDR; DRO; Hand-held Twilight mode; Creative Styles; Photo Creativity interface; ; Wi-Fi; USB Charge; PlayMemories Camera Apps

Media
Memory Stick PRO Duo / Memory Stick PRO-HG Duo; SD / SDHC / SDXC

Dimensions (W x H x D)
Approx. 119.9 mm x 66.9 mm x 42.6 mm (excluding protrusions)

Weight
Approx. 287g (body only)
Approx. 345g (with battery and Memory Stick PRO Duo)

Supplied software
PlayMemories Home

For more information please contact
Silke Schild
e: <silke.schild@eu.sony.com>

Offering an integrated entertainment experience through its electronics, mobile, music, pictures, game and the Sony Entertainment Network, Sony is uniquely positioned to be one of the world's leading consumer brands. Sony is renowned for its audio-visual products in both the consumer and professional markets, such as the BRAVIA™ LCD high-definition (HD) television, Cyber-shot™ digital camera, Handycam® camcorder, "α" (pronounced Alpha) digital SLR camera, Xperia™ Tablet and Walkman® MP3 player as well as its VAIO™ personal computers and 3D HD professional broadcast equipment.

For more information on Sony Europe, please visit http://www.sony-europe.com. For more information on Sony Corporation please visit http://www.sony.net

"Sony", "WALKMAN", "VAIO", "Cyber-shot", "Handycam", "α", "BRAVIA" and "Xperia" are registered trademarks or trademarks of Sony Corporation. All other trademarks or registered trademarks are the property of their respective owners.[/quote]

https://news.sel.sony.com/en/press_room/...125366128796448
ZITATNew Sony α NEX-6 Camera Delivers Full DSLR Experience in Pocket-Sized Package

Compact System Camera Features 16.1 MP APS-C Sensor, Fast Hybrid AF, OLED Viewfinder, Enhanced Control, Expandability and Wi-Fi® Capabilities

SAN DIEGO, Sept 12, 2012 - With a brand new, sleek design and enhanced control capabilities, the new Sony NEX-6 camera packs all the imaging power, shooting responsiveness, handling and operability of a DSLR into a pocket-sized mirrorless camera.

The newest addition to Sony's acclaimed E-mount camera line-up includes Fast Hybrid AF, Wi-Fi capabilities and the Play Memories Camera Apps™ platform recently introduced on Sony's new NEX-5R model, as well as the same high-resolution XGA OLED Tru-Finder™ viewfinder found on the flagship NEX-7 model. Additionally, the NEX-6 adds a standard DSLR-style mode dial for fast, simple navigation between settings.

"Put simply, we are revolutionizing the world of compact system cameras," said Mike Kahn, director of the alpha camera business at Sony Electronics. "With the NEX-6, we've brought a full DSLR experience - fast focus, enhanced control and an "eye-level" shooting style - to consumers at a fraction of the size and weight. Add the convenience of Wi-Fi connectivity and our innovative Play Memories Camera Apps platform, and it becomes a truly compelling product unlike anything else in market today. It's the perfect balance of size, performance quality."

The camera's large Exmor® APS HD CMOS sensor offers 16.1 effective megapixels for true DSLR-quality images and detail-packed Full HD video. It's teamed with a powerful BIONZ® image processor that ensures flawless, low-noise images at extended sensitivity settings up to ISO 25600.

The innovative Fast Hybrid AF system* combines phase- and contrast-detect AF methods. It uses 99 phase-detection AF points arrayed on the image sensor to detect a subject's distance and direction to quickly lock focus on it, and then utilizes contrast-detection AF to confirm extremely fine focus detail. In Speed Priority Continuous shooting mode, the camera automatically switches to phase detection tracking AF to track fast-moving action accurately in each frame at up to 10 frames per second.

As with the flagship NEX-7 camera, the NEX-6 model features an XGA OLED Tru-Finder™ EVF for precision framing and focusing. This 2.36 million dot electronic viewfinder gives a bright, detail-packed, high contrast view of still images and video, with 100% frame coverage and a wide field of view to rival pro-grade optical viewfinders. On-screen grid lines and a digital level gauge can be displayed to assist with accurate framing.

The high-quality OLED Tru-Finder™ EVF is complemented by a 3.0" Xtra Fine LCD™ display that can be angled up to 90° up or 45° down (approx.) for easy viewing in virtually any shooting position. The LCD screen ensures superb detail and contrast with significantly reduced on-screen reflections, aiding composition when shooting outdoors or in direct light.

New for the NEX-6 camera is a strategically-positioned mode dial on its top, similar to those found on traditional DSLR cameras, giving photographers easy access to commonly used shooting modes including P/A/S/M and Sweep Panorama™ mode. The camera also has mode-dependent control dial (located underneath the mode dial) plus a separate control wheel on the camera back for fine adjustments of exposure, ISO, white balance and other settings.

Also inherited from high-end A-mount cameras, a "Function" key and pro-focused Quick Navi interface allows fingertip adjustment of settings without taking the viewfinder away from the shooter's eye. Alongside a handy pop-up flash, there's a versatile new Multi Interface Shoe that's capable of ‘intelligent' linkage with various accessories.

Full HD movie shooting is enhanced on the NEX-6 camera with a new Auto Slow Shutter feature that adds extra detail to low-light clips. The camera detects dim interiors and night scenes and automatically selects a slower shutter speed to brighten footage.

Wi-Fi Sharing and New Camera Apps

Shared with the NEX-5R model, integrated Wi-Fi on the NEX-6 camera allows photos to be transferred wirelessly to a smartphone or tablet running Sony's free PlayMemories Mobile™ app (free of charge), available on both Android™ and Apple iOS platforms. Additionally, content can be directly uploaded from the camera to Facebook® using a Wi-Fi connection and the new "Direct Upload" application, part of Sony's new PlayMemories Camera Apps™ platform.

The PlayMemories Camera Apps platform is the world's first application download service in an interchangeable lens camera that allows consumers to install new functions on demand, tailoring their cameras to fit personal shooting needs. The service can be accessed over Wi-Fi or when the camera is connected directly to a PC via USB.**

Available apps at launch, outside of "Direct Upload", will include "Picture Effect+", "Multi Frame NR" and "Smart Remote Control." A variety of other apps including "Bracket Pro", "Photo Retouch", "Time-Lapse" and "Cinematic Photo" are also planned for future release.

New Interchangeable Lenses for a E-mount Cameras

Sony has also introduced three new lenses for its E-mount line of interchangeable lens cameras, adding to the system's flexibility.

The new SELP1650 lens is an extremely light, compact 16-50mm F3.5-5.6 powered zoom model that measures only 29.9 mm thick (when fully retracted) and contains built-in Optical SteadyShot™ image stabilization for clearer handheld images. Additionally, it features a dual-function ring that controls both power zoom and manual focus, depending on the camera's focus mode. With the camera set to AF the control ring adjusts smooth, high-speed zoom with small hand movements. With the camera in MF mode, the ring controls manual focus. A smooth power zoom dial makes the lens particularly useful for shooting video.

The new SEL35F18 lens is a wide aperture 35mm focal length model with a bright maximum aperture of f/1.8 and built-in Optical SteadyShot image stabilization. It offers excellent optical sharpness, clarity, and background defocus in both still images and HD video, and is exceptionally light and easy to carry.

The new SEL1018 lens is a super-wide angle zoom with a maximum aperture of f/4.0 across its range of 10-18mm and built-in Optical SteadyShot image stabilization. Adopting the super ED (Extra-low Dispersion) glass which reduces color aberration, the lens is capable of producing dramatic perspective effects and is ideal for shooting landscapes and interiors.

New accessories for NEX-6

The new stylish, leather LCS-ELC6 Soft Carrying Case is designed exclusively for use with the NEX-6 camera and attached SELP1650 or SEL16F28 lens. While attached, the case still allows use of a tripod as well as the camera's LCD screen to be tilted.

The new LCS-EJA Soft Carrying Case can be used for all a E-mount cameras, and is ideal for use with the new SELP1650 or SEL16F28 lens attached. It has internal pockets for storage of the lens cap as well as a spare memory card.

Pricing and Availability

The NEX-6 compact system camera will be available this November in a kit with the SELP1650 power zoom lens for about $1,000. It will also be offered as body-only for about $850.

The SELP1650 power zoom lens will be sold separately in January for about $350, and the SEL35F18 prime and SEL1018 wide angle lenses will be available this November for about $450 and $850, respectively.

The LCS-ELC6 and LCS-EJA soft carrying cases will be available this November for about $100 and $40, respectively.

The new camera, lenses and all compatible accessories will be available at Sony retail stores (http://www.store.sony.com) and other authorized dealers nationwide.

Please visit blog.sony.com/nex6 for a full video preview of the new NEX-6 compact system camera and follow #SonyNEX on Twitter for the latest a NEX camera news.

Editor's Notes:
* The "Fast Hybrid AF" feature will be supported at first with the following E-mount lenses: E 18-55mm F3.5-5.6 OSS (model SEL1855); E 55-210mm F4-6.3 OSS (model SEL55210); E 18-200mm F3.5-6.3 OSS (model SEL18200LE); E 24mm F1.8ZA Sonnar T* (model SEL24F18Z). Firmware upgrades will steadily expand the range of lenses offering Fast Hybrid AF support.
** PlayMemories Camera Apps require download with existing Sony Entertainment Network Account. Download available in all countries/areas where Sony Entertainment Network is available.[/quote]