Forum Übersicht - Vermischtes » Neues Sony-Management: Alles neu macht der - April

http://www.sony.net/SonyInfo/News/Press/20...043E/index.html
ZITATSony Establishes New Management Structure
- To Drive Revitalization and Growth of Electronics Businesses and Deliver Compelling User Experiences as "One Sony" -

Tokyo, March 27, 2012 - Sony Corporation ("Sony" or "the Company" today announced the establishment of a new management structure. Led by President and CEO Kazuo Hirai, these changes are intended to drive revitalization and growth across Sony's core electronics businesses, and deliver compelling user experiences through convergence of the unique assets in place throughout the Sony Group. With Mr. Hirai at the center of a management team that will work together with the heads of each business group and platform, this new business structure is intended to establish rapid and optimized decision making processes as "One Sony," that significantly reinforce and accelerate Sony's overall business management. The changes are effective April 1, 2012.

Under the leadership of Mr. Hirai, Corporate Executive Officers Masaru Kato, EVP and CFO, and Tadashi Saito, EVP and CSO (Chief Strategy Officer) will oversee the Sony Group's overall financial management, corporate and business strategies. With respect to the electronics businesses, in addition to Mr. Kato and Mr. Saito, Shoji Nemoto, Corporate Executive Officer and EVP who will oversee technology strategy, and Kunimasa Suzuki, Corporate Executive Officer and EVP, who will oversee product strategy, will take key roles in the management team that will support Mr. Hirai and work together with the heads of each business group, platform and headquarters function to quickly engage in the revitalization of Sony's electronics operations.

Sony is positioning digital imaging, game and mobile as the three core pillars of its electronics business, and going forward aims to concentrate its resources in these areas to further reinforce the businesses. Sony also plans to accelerate its efforts to drive innovation and new business creation. Mr. Nemoto will be assigned overall responsibility for technology strategies, and will work together with Tomoyuki Suzuki, Corporate Executive Officer and EVP, who will oversee Sony's core device technologies, to create new businesses and enhance the R&D operations that are the foundations for Sony's next generation of technological innovation. Mr. Nemoto will also implement a process of stringent selection and focus in the area of R&D, to enable the Company to optimize resource allocation. As Officer in charge of the User Experience ("UX" & Product Strategy and Creative Platform, Kunimasa Suzuki will assume responsibility for planning and design in relation to all consumer related products and services, with the aim of strengthening horizontal integration and enhancing the user experience across Sony's entire product and network service lineup. He will also oversee the mobile business that Sony has identified as one of its core electronics business areas, including smart phones, tablets and PCs.

The Home Entertainment Business, including the TV business (which is continuing to address the challenge of enhancing profitability), will be overseen directly by the CEO, Mr. Hirai, who will also be Corporate Executive Officer in charge of these businesses. The device and semiconductor businesses, an area where Sony is excelling with its industry-leading image sensors and other device technologies, and the core device R&D activities which support these businesses, will now be led by Tomoyuki Suzuki. The area of medical technology is also expected to grow significantly in the future, and Sony's medical-related businesses that had been dispersed across multiple units will now be integrated into a dedicated medical business unit to be overseen by Hiroshi Yoshioka, Corporate Executive Officer and Executive Deputy President.

In the area of sales and marketing, Haruyasu Nagata, currently President of Sony (China) Co., Ltd will be appointed SVP and head of the Global Sales and Marketing Platform, with the aim of strengthening Sony's global sales and marketing activities, particularly within emerging markets where significant market growth is anticipated. Nobuki Kurita, currently President, Sony Marketing (Japan) Inc. will be appointed President, Sony (China) Co., Ltd. Hiroshi Kawano will be appointed President, Sony Marketing (Japan) Inc., while continuing his current role as President, Sony Computer Entertainment Japan*.

*A division of Sony Computer Entertainment Inc., overseeing the business in Japan


The management changes above are included in the following executive appointments, effective April 1, 2012.

Corporate Executive Officers (as of April 1, 2012) (changes to current titles or areas of responsibility are underlined)
Howard Stringer
Director, Representative Corporate Executive Officer, Chairman
(Currently Director, Representative Corporate Executive Officer, Chairman, CEO and President)

Kazuo Hirai
Representative Corporate Executive Officer, President and CEO
(Currently Representative Corporate Executive Officer, Executive Deputy President, Officer in charge of Consumer Products & Services Group ("CPSG", Common Software Platform, Global Sales & Marketing Platform and Creative Center)

Ryoji Chubachi
Director, Representative Corporate Executive Officer, Vice Chairman
(Currently Director, Representative Corporate Executive Officer, Vice Chairman, Officer in charge of Product Quality & Safety and Environmental Affairs)

Hiroshi Yoshioka
Corporate Executive Officer, Executive Deputy President
Officer in charge of Medical business
(Currently Corporate Executive Officer, Executive Deputy President, Officer in charge of Professional, Device & Solutions Group ("PDSG")

Keiji Kimura
Corporate Executive Officer, Executive Vice President, Officer in charge of Intellectual Property
(Currently Corporate Executive Officer, Executive Vice President, Officer in charge of Intellectual Property and the Disc Manufacturing Business)

Nicole Seligman
Corporate Executive Officer, Executive Vice President and General Counsel

Masaru Kato
Corporate Executive Officer, Executive Vice President and Chief Financial Officer

Tadashi Saito
(Newly appointed)
Corporate Executive Officer, Executive Vice President and Chief Strategy Officer
(Currently Corporate Executive, Executive Vice President, Deputy President of PDSG, President of Semiconductor Business Group, PDSG)

Shoji Nemoto
(Newly appointed)
Corporate Executive Officer, EVP (promoted)
Officer in charge of Professional Solutions Business, Digital Imaging Business, Disk Manufacturing Business, System & Software Technology Platform and Corporate R&D
(Continues as) President of Professional Solutions Group
(Currently Corporate Executive, Senior Vice President, President of Professional Solutions Group, PDSG)

Tomoyuki Suzuki
(Newly appointed)
Corporate Executive Officer, Executive Vice President (promoted)
Officer in charge of Semiconductor Business, Device Solutions Business, and Advanced Device Technology Platform
President of Semiconductor Business Group, President of Core Device Development Group, Advanced Device Technology Platform (Continues as President of Core Device Development Group)
(Currently Corporate Executive, Senior Vice President, in charge of R&D Platform (Materials/Device/ Semiconductor Technologies), President of Core Device Development Group, R&D Platform, Deputy President of Semiconductor Business Group, PDSG)

Kunimasa Suzuki
(Newly appointed)
Corporate Executive Officer, Executive Vice President (promoted)
Officer in charge of PC Business, Mobile Business, UX & Product Strategy and Creative Platform, President of the UX & Product Strategy Group, UX, Product Strategy and Creative Platform
(Currently Corporate Executive, Senior Vice President, Deputy President of CPSG, In charge of Integrated UX & Product Strategy, President of VAIO & Mobile Business Group, CPSG)

Organizational Changes (as of April 1, 2012)

Consumer Products & Services Group ("CPSG" and Professional Device & Solutions Group ("PDSG" to be abolished.

Home Entertainment Business Group to integrate personal audio business and be newly established as Home Entertainment & Sound Business Group.

Personal Imaging & Sound Business Group, CPSG to be realigned as Digital Imaging Business Group

Medical Business Unit to be newly established.

R&D Platform and Common Software Platform to be realigned as System & Software Technology Platform, Advanced Device Technology Platform and Corporate R&D.

Quality Center to be integrated into Manufacturing, Logistics, Procurement and CS Platform and the platform to be renamed as Manufacturing, Logistics, Procurement and Quality Platform.

UX, Product Strategy and Creative Platform, UX & Product Strategy Group to be newly established.

Management Appointments (as of April 1, 2012)

Haruyasu Nagata
Corporate Executive, Senior Vice President
(Newly appointed, currently Group Executive)
(New) In charge of Global Sales & Marketing
President of Global Sales & Marketing Group
(Current) President, Sony (China) Co., Ltd

Shigeki Ishizuka
Corporate Executive, Senior Vice President
(New) President, Digital Imaging Business Group
(Continues as) President, Device Solutions Business Group
(Current) President, Device Solutions Business Group

Masashi Imamura
Corporate Executive, Senior Vice President
(New) President, Home Entertainment & Sound Business Group
(Current) President, Home Entertainment Business Group, CPSG

Ichiro Takagi
Corporate Executive, Senior Vice President
(New) Deputy President, Home Entertainment & Sound Business Group
(Current) President, Personal Imaging & Sound Business Group, CPSG

Keiichiro Shimada
Corporate Executive, Senior Vice President,
(New) In charge of Mid-to-Long term Technology, System & Software Technology Platform and Corporate R&D
(Current) In charge of R&D Platform (Information/Media Technologies), Common Software Platform and President of Technology Development Group

Kiyoshi Shikano
Corporate Executive, Senior Vice President
(New) In charge of External Affairs, Kansai Region
(Current) Global Sales & Marketing Officer,
President of Global Sales & Marketing Group

Tsugie Miyashita
Corporate Executive, Senior Vice President
(New) Special Assignments
(Current) In charge of External Affairs, Kansai Region

Ryosuke Akahane
(New) President, VAIO & Mobile Business Group
(Current) Deputy President, VAIO & Mobile Business Group

Mitsuya Kishida
(New) President, Production Group,
Manufacturing, Logistics, Procurement and Quality Platform
(Current) Deputy President, Production Group,
Manufacturing, Logistics, Procurement and CS Platform

Nobuki Kurita
Group Executive
(New) President, Sony (China) Co., Ltd
(Current) President, Corporate Executive,
Sony Marketing (Japan) Inc.

Hiroshi Kawano
(New) President, Corporate Executive, Sony Marketing (Japan) Inc.
(Continues as) President, Sony Computer Entertainment Japan*

*A division of Sony Computer Entertainment Inc., overseeing the business in Japan[/quote]

Sony Schreibt...


Sony is positioning digital imaging, game and mobile as the three core pillars of its electronics business, and going forward aims to concentrate its resources in these areas to further reinforce the businesses...

Sony sieht das Kerngeschäft in der digitale Bildbearbeitung, Spiele und Mobile des Elektronik Geschäfts, also auch in Zukunft will Sony seine Ressourcen in diesen Bereichen konzentrieren, um eine weitere Stärkung des Unternehmen zu gewährleisten...

Gehört dazu auch die Fotografie (!!! digitale Bildbearbeitung!!!?

Hmmmm...

Lg und händ sorg.
Tom

ZITAt (tombe1971 @ 2012-03-28, 19:26) Sony sieht das Kerngeschäft in der digitale Bildbearbeitung, Spiele und Mobile des Elektronik Geschäfts [...]
Gehört dazu auch die Fotografie (!!! digitale Bildbearbeitung!!!?[/quote]
Ja, definitiv. Digital imaging ist ein viel weiter gefaßter Begriff als nur die Bildbearbeitung, das umfaßt auch den Sektor Fotografie.

Viele Grüße,

Matthias

QUOTE (matthiaspaul @ 2012-03-28, 20:37) Ja, definitiv. Digital imaging ist ein viel weiter gefaßter Begriff als nur die Bildbearbeitung, das umfaßt auch den Sektor Fotografie.[/quote]
Sogar in erster Linie.

Bildbearbeitung würde man eher mit "Digital Image Editing" bzw. (wenn's eher um umfangreiche Veränderung bzw. Verfremdung geht) "Digital Image Manipulation" bezeichnen. "Imaging" meint schon das Entstehen von Bildern. Können ggf. auch Bewegtbilder sein.

ZITAt (matthiaspaul @ 2012-03-28, 21:37) ZITAt (tombe1971 @ 2012-03-28, 19:26) Sony sieht das Kerngeschäft in der digitale Bildbearbeitung, Spiele und Mobile des Elektronik Geschäfts [...]
Gehört dazu auch die Fotografie (!!! digitale Bildbearbeitung!!!?[/quote]
Ja, definitiv. Digital imaging ist ein viel weiter gefaßter Begriff als nur die Bildbearbeitung, das umfaßt auch den Sektor Fotografie.

Viele Grüße,

Matthias
[/quote]


Das wiederum wäre sehr positiv.
Ist der Markt für DSLR (oder SLT) nicht immer noch der grösste Markt bei Fotokameras?
Jedenfalls war es das bis vor ein paar Jahren. Klar es hat sich einiges getan in den letzten Jahren.

Das wäre dann insoweit positv, weil Sony nicht so einfach das Alpha System aufgeben würde. Trotz den Nexen.

Oder sieht das jemand anders?

Mich stimmt es zumindest ein bisschen zuversichtlich.

Lg und händ sorg
Tom

Wenn ich das richtig verstanden habe, wird die bisherige Trennung von Professional Broadcast Solutions und Personal Digital Imaging Consumer Products & Service Group aufgehoben und die Bereiche in der Digital Imaging Business Group neu gefaßt, wobei ich etwas verwundert bin, daß Shigeki Ishizuka dafür neu als Präsident benannt wird - meines Wissens war er schon vorher Präsident der Digital Imaging Business Group (DIME). Das Alpha System Business Department (AMC) ist eine Unterabteilung davon.

Weitere bekannte Gesichter sind Masashi "Tiger" Imamura, der jetzt allerdings durch die Neustrukturierung der Home Entertainment & Sound Business Group nichts mehr mit dem Digital Imaging-Geschäft zu tun hat. Wer nochmal ein paar seiner Ideen nachlesen möchte: http://www.mi-fo.de/forum/viewtopic.php?t=26148

Die Chip- und Sensorherstellung gehört nach wie vor nicht zur Digital Imaging Business Group, sondern zum Semiconductor Business. Deren Chef Tomoyuki Suzuki kennen wir z.B. aus diesem Interview: http://www.mi-fo.de/forum/viewtopic.php?t=27108

Viele Grüße,

Matthias

Somit dürften wir zuversichtlich und entspannt in die Zukunft schauen können und weitgehend sicher gehen, in ein lebendiges und innovatives System zu investieren.

Die Hängepartie nach dem Auslaufen der A 700 dürfte noch sehr gut in Erinnerung sein und ich freue mich, entgegen dem Rat einiger Freunde und Kollegen, nicht zur Konkurrenz gewechselt zu sein, obwohl es lange Zeit nicht allzu gut ausgesehen hat.

Nun erfreue ich mich u.a. der frisch abgedateten A 77 mit diversen Festbrennweiten, die mir eine exorbitante Bildqualität bietet und den o.g. Freunden und Kollegen erstaunte Gesichter beschert.

Bekanntermaßen lernt der Mensch nie aus, was auch auf Fernost offensichtlich zuzutreffen scheint,

bis dahin und l.G.,

Bernd

ORF: Sony streicht rund 10.000 Stellen

Der defizitäre japanische Elektronikkonzern Sony wird einem Zeitungsbericht zufolge seine Belegschaft um etwa 10.000 Stellen reduzieren. Das entspreche sechs Prozent der gesamten Mitarbeiterzahl, berichtete die japanische Zeitung "Nikkei" heute.

Zu den Streichungen solle es bis frühestens Ende dieses Jahres kommen. Zugleich wolle das Unternehmen, dass Vorstände ihre Boni zurückzahlen.

Publiziert am 09.04.2012

http://www.photoscala.de/Artikel/Sony-Neue...e-solls-richten

EDIT: Photoscala ist im Moment nicht erreichbar - hoffentlich nichts Schlimmes.

http://www.sony.net/SonyInfo/News/Press/20...056E/index.html
ZITATSony Transformation to Revitalize Electronics Business,
Generate Growth and Drive New Value Creation
"One Sony" for Change

Tokyo - April 12, 2012 - Sony Corporation ("Sony" or "the Company" today announced a series of strategic initiatives to be introduced under the new management team established on April 1, 2012. By implementing a rapid decision-making approach that draws on the strengths of the entire Sony Group as "One Sony", Sony aims to revitalize and grow the electronics business to generate new value, while further strengthening the stable business foundations of the Entertainment and Financial Service businesses.

Key initiatives to transform the electronics business are:

1. Strengthening core businesses (Digital Imaging, Game, Mobile)
2. Turning around the television business
3. Expanding business in emerging markets
4. Creating new businesses and accelerating innovation
5. Realigning the business portfolio and optimizing resources

By implementing the above measures, Sony will target sales of 6 trillion yen and operating income margin of 5% in its electronics business, and sales of 8.5 trillion yen, operating income margin of more than 5%, and return on equity ("ROE" of 10% for the Sony Group overall, in the fiscal year ending March 31, 2015 ("FY14".

Details of these five core initiatives to revitalize the electronics business and drive new growth are as follows.

1. Strengthening core businesses (Digital Imaging, Game, Mobile)

Sony is positioning digital imaging, game and mobile as the three main focus areas of its electronics business and plans to concentrate investment and technology development resources in these areas. By growing these three businesses, Sony aims to generate approximately 70% of total sales and 85% of operating income for the entire electronics business from these categories by FY14.

Digital Imaging - Sony is reinforcing its development of image sensors, signal processing technologies, lenses and other key digital imaging technologies in which it excels, and plans to leverage these technologies in both its consumer products (such as compact digital still cameras, digital video cameras and interchangeable lens digital cameras) and broadcast and professional products (such as professional use cameras and security cameras) in order to further strengthen and differentiate Sony' overall product line. The Company also plans to extend the use of these key technologies across a wide range of business applications, from security to medical, to further expand the scope of its digital imaging business. Sony will target total sales of 1.5 trillion yen and double-digit operating income margin from the consumer, professional and image sensor businesses by FY14.

Game - In the game business, Sony continues to deliver exhilarating entertainment experiences through PlayStation®3, PlayStation®Vita, and its unique combination of hardware, software, PlayStation®Network ("PSN", and range of accessories and peripherals. These will form the foundations on which Sony will target further sales and profit expansion in the game business. The Company also aims to increase sales by enriching its catalog of downloadable game titles and subscription services available through the PSN platform, and also by expanding the lineup of PlayStation®Suite compatible devices and content. Sony will target game business sales of one trillion yen and operating income margin of 8% by FY14.

Mobile - In the area of mobile, Sony is integrating the R&D, design engineering, and sales and marketing operations of its smartphone business (operated by Sony Mobile Communications, now a wholly-owned subsidiary of Sony), "Sony Tablet" and "VAIO" businesses in order to quickly develop and deliver compelling products to market. Sony also plans to aggressively leverage its many technologies in areas such as digital imaging and game, its rich content assets including pictures, music and game, its "Sony Entertainment Network" network service platform, as well as the communications technology expertise and knowhow accumulated through its experience in the mobile phone industry, to launch new mobile products and establish new business models. Additionally, by integrating operations across its entire mobile product lineup, Sony aims to achieve further efficiencies and optimization. As a result of these measures, Sony will target sales of 1.8 trillion yen in FY14 from the mobile business, and significant profitability improvement.


2. Turning around the television business

Sony is already engaged in a comprehensive television profitability improvement plan (announced November 2, 2011), which aims to return the television business to profitability in the fiscal year ending March 31, 2014 ("FY13", and intends to accelerate these measures going forward. The sale of Sony's share in its LCD panel manufacturing joint venture with Samsung Electronics has been completed, resulting in panel-related cost reductions. Additionally, Sony is taking further measures to change the business structure, for example by improving design engineering efficiency and reducing the number of product models (targeting a 40% reduction from the fiscal year ended March 31, 2012 ("FY11" to the fiscal year ending March 31, 2013 ("FY12"), with the aim of reducing fixed business costs related to the television business by 60% and operating costs by 30% in FY13 compared to FY11.

Sony is additionally taking steps to enhance the image and audio quality of its "BRAVIA" range of LCD televisions that form the cornerstone of its current television lineup and to tailor its product offering to meet specific regional market needs. Going forward, Sony intends to advance the development and commercialization of next-generation display technologies such as OLED and "Crystal LED Display", as well as enhance the integration of televisions with Sony's mobile products, with content such as movies and music, and with other assets across the Sony Group to improve product competitiveness, drive hardware differentiation and enhance the attractiveness of Sony's product lineup.


3. Expanding business in emerging markets

Sony will continue to leverage its strong global operations and brand strength to drive sales growth in rapidly expanding emerging markets.

Sony has already established strong foundations in emerging markets. For instance, in India and Mexico, among others, Sony has secured the largest share of the consumer AV/IT market. Sony will continue to concentrate its sales and marketing resources in these markets, and expects to strengthen sales operations, introduce products tailored to local needs and leverage the Sony Group's entertainment assets, including pictures, music and television networks, to further enhance its market presence.

Sony generated 1.8 trillion yen through sales of electronics products in emerging markets* in FY11, and aims to increase this figure to 2.6 trillion yen in FY14. The Company will also aim for consumer AV/IT sales in emerging markets to represent 60% of total anticipated global sales of these products by FY14.

*Regions other than Japan, North America and Europe.


4. Creating new businesses and accelerating innovation

Sony will continue to aggressively promote innovation intended to deliver mid- to long-term growth, as well as the development of differentiating technologies that enhance core product value.

Specific examples of business areas in which Sony will target mid- to long-term growth are medical and 4K-related technologies.

Sony is largely a new entrant to the medical industry. In the medical peripherals business Sony has already successfully launched a range of medical printers, monitors, cameras, recorders and other medical-use products, and will target sales of 50 billion yen in this market in FY14. Sony also plans to enter the market for medical equipment components, where its strengths in various core digital imaging technologies offer significant competitive advantages in applications such as endoscopes. Furthermore, Sony plans to enter the life science industry, where the Company can leverage its expertise in technologies such as semiconductor lasers, image sensors and microfabrication. In the life science industry, Sony has acquired iCyt, a manufacturer of cellular analysis equipment, and Micronics, which manufactures medical and diagnostics equipment. Sony plans to continue to aggressively pursue other M&A opportunities to expand its medical business consistently with Sony's own strengths, with the aim of developing the business into a key pillar of Sony's overall business portfolio.

Sony is also drawing on its comprehensive strengths in audio and visual technologies to aggressively promote the growth of "4K" technology, which delivers more than four times the resolution of Full HD. Incorporation of Sony-developed technologies, such as image sensors, image processing compression LSIs and high-speed optical transmission modules into its professional-use and high-end consumer products will pave the way for Sony to continue to expand and enrich its 4K-compatible product lineup.


5. Realigning the business portfolio and optimizing resources

Sony is accelerating its ongoing process of business selection and focus, and is concentrating its investments in core and new business areas. In terms of investment, core areas include the expansion of Sony's image sensor manufacturing capacity, capital investment in mobile products and aggressive strategic investment in development or M&A relating to new business areas such as medical. Other existing business areas will be evaluated according to the following four criteria, so that Sony can determine the optimum strategy for these businesses, including proactive consideration of alliances and business transfers in order to optimize its overall business portfolio:

- Loss generating, negative operating cash flow or low revenue businesses
- Limited synergies with core businesses
- Businesses where commoditization is advanced and prospects for growth are limited
- Businesses where opportunities for revitalization and growth are enhanced through collaboration with partners rather than independent operation by Sony

For example, in the small- and medium-sized display business* and chemical products business**, Sony has already transferred or is in negotiations to transfer those businesses to external parties. Furthermore, Sony is also exploring possible alliances in the area of batteries for electronic vehicles and energy storage modules.

* "INCJ, Hitachi, Sony and Toshiba Sign Definitive Agreements Regarding Integration of Small- and Medium-Sized Display Businesses" announced on November 15, 2011
** "Development Bank of Japan and Sony Sign Non-Binding Memorandum of Understanding for Sale of Chemical Products Businesses" announced on March 22, 2012

In addition to this business portfolio realignment, as Sony moves to strengthen its core businesses and shift resources to growth areas, it will also restructure its headquarters, subsidiaries and sales company organizations in order to further enhance operational efficiencies. As a result of these measures, Sony estimates that the headcount across the entire Sony Group will be reduced by approximately 10,000 in FY12. This includes employees expected to transfer outside the Sony Group as part of the sale of businesses and other realignments resulting from business portfolio optimization. Sony anticipates that many of these businesses will have future growth opportunities outside the Sony Group, and Sony will consider various measures to secure continuity of employment for employees at their new destinations. Sony is projecting restructuring costs of 75 billion yen in FY12.


Cautionary Statement

Statements made in this release with respect to Sony's current plans, estimates, strategies and beliefs and other statements that are not historical facts are forward-looking statements about the future performance of Sony. Forward-looking statements include, but are not limited to, those statements using words such as "believe," "expect," "plans," "strategy," "prospects," "forecast," "estimate," "project," "anticipate," "aim," "intend," "seek," "may," "might," "could" or "should," and words of similar meaning in connection with a discussion of future operations, financial performance, events or conditions. From time to time, oral or written forward-looking statements may also be included in other materials released to the public. These statements are based on management's assumptions, judgments and beliefs in light of the information currently available to it. Sony cautions you that a number of important risks and uncertainties could cause actual results to differ materially from those discussed in the forward-looking statements, and therefore you should not place undue reliance on them. You also should not rely on any obligation of Sony to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Sony disclaims any such obligation. Risks and uncertainties that might affect Sony include, but are not limited to (i) the global economic environment in which Sony operates and the economic conditions in Sony's markets, particularly levels of consumer spending; (ii) foreign exchange rates, particularly between the yen and the U.S. dollar, the euro and other currencies in which Sony makes significant sales and incurs production costs, or in which Sony's assets and liabilities are denominated; (iii) Sony's ability to continue to design and develop and win acceptance of, as well as achieve sufficient cost reductions for, its products and services, including LCD televisions and game platforms, which are offered in highly competitive markets characterized by continual new product and service introductions, rapid development in technology and subjective and changing consumer preferences; (iv) Sony's ability and timing to recoup large-scale investments required for technology development and production capacity; (v) Sony's ability to implement successful business restructuring and transformation efforts under changing market conditions; (vi) Sony's ability to implement successful hardware, software, and content integration strategies for all segments excluding the Financial Services segment, and to develop and implement successful sales and distribution strategies in light of the Internet and other technological developments; (vii) Sony's continued ability to devote sufficient resources to research and development and, with respect to capital expenditures, to prioritize investments correctly (particularly in the electronics business); (viii) Sony's ability to maintain product quality; (ix) the effectiveness of Sony's strategies and their execution, including but not limited to the success of Sony's acquisitions, joint ventures and other strategic investments (in particular the recent acquisition of Sony Ericsson Mobile Communications AB); (x) Sony's ability to forecast demands, manage timely procurement and control inventories; (xi) the outcome of pending legal and/or regulatory proceedings; (xii) shifts in customer demand for financial services such as life insurance and Sony's ability to conduct successful asset liability management in the Financial Services segment; (xiii) the impact of unfavorable conditions or developments (including market fluctuations or volatility) in the Japanese equity markets on the revenue and operating income of the Financial Services segment; and (xiv) risks related to catastrophic disasters or similar events, including the Great East Japan Earthquake and its aftermath as well as the October 2011 floods in Thailand. Risks and uncertainties also include the impact of any future events with material adverse impact.

Sony is currently modifying its business segment classification to reflect its reorganization as of April 1, 2012. Sony expects to report its operating results in line with new business segments from the first quarter of the fiscal year ending March 31, 2013.[/quote]

http://www.sony.net/SonyInfo/IR/financial/.../strategy/2012/
http://www.sony.net/SonyInfo/IR/info/strat.../pdf/pressE.pdf

http://www.zeit.de/2012/16/Sony

Trifft die Sache eigentlich ganz gut.

Immerhin suggeriert der Wechsel im Management, dass das Problem erkannt ist und vielleicht auch an einer Lösung gearbeitet wird.

So ganz pessimistisch würde ich daher nicht in die Zukunft schauen wollen, hat doch z.B. Leica auch noch (wenn auch knapp) die Wende geschafft.

l.G., Bernd

QUOTE (anna_log @ 2012-04-12, 15:24) http://www.zeit.de/2012/16/Sony

Trifft die Sache eigentlich ganz gut.[/quote]
Wenn's nach der "Zeit" ginge, wäre Apple seit ca. 15 Jahren tot. Man sollte nicht allzu viel drauf geben, was diese selbstherrliche Studienrats-Postille verbreitet.

ZITAT(Boerdirom @ 2012-04-13, 18:05) Immerhin suggeriert der Wechsel im Management, dass das Problem erkannt ist und vielleicht auch an einer Lösung gearbeitet wird.[/quote]
Dem Anschein nach hat SONY weiterhin vor, eine ganze Generation vom Erwerb von Sonyprodukten auszuschließen. Das "Standbein" Musik hat den Konzern ins Wanken gebracht, ohne daß die Verantwortlichen zur Rechenschaft gezogen werden. Das ermutigt diese zur Fortsetzung ihres Gebaren, den Konzern insgesamt in den Abgrund zu stürzen. Die Marke Sony vernichtet sich selbst.

ZITATBis zu zwei Jahre Haft und 20.000 Euro drohen bei Zuwiderhandeln, berichtet die BBC.

Laut Bericht war dem Gesetz intensives Lobbying vonseiten der Musikindustrie vorangegangen. Einer der größten Musikkonzerne, Sony, hat seinen Sitz in Japan. Wer illegal urheberrechtlich geschütztes Material im Netz verbreitet, muss mit bis zu zehn Jahren Haft und einer Strafe von knapp 100.000 Euro rechnen.

Japan ist nach den USA der zweitgrößte Musikmarkt der Welt, die Musikkonzerne beklagen dennoch Ausfälle. In den letzten Monaten gab es vermehrt Aktionen gegen nicht legale Anbieter von urheberrechtlich geschützten Inhalten im Netz.[/quote]

Die Marke SONY gilt im Netz als Feind und wird von der Generation "Web 2.0" als solcher behandelt.

Zu spüren bekam ich das wieder deutlich am vergangenen WE. Mit meinen Sony Fotoapparaten wurde ich bei einer Veranstaltung zum Jahrestag der "nuhlhkirfgh" regelrecht gemoppt. Nur weil ich im Auto auch ständig meine Dynax 7D mitführe, deshalb rasch tauschen konnte, bin ich dann zu Bildern gekommen. Nicht zu fassen!

Bei Veranstaltungen mit starkem Zulauf von Jugendlichen werde ich künftig den Markennamen meiner Geräte rechtzeitig mit Klebeband unkenntlich machen.

Servus
Gerhard

In der Strategie ist von einem aggressiven Einstieg in die Medizintechnik-Sparte die Rede. Die neueste Kooperation mit Olympus erscheint dadurch in einem anderen Licht: Will Sony an das Tafelsilber von Olympus? Die Not des Konkurrenten Olympus macht ihn jedenfalls angreifbar für Heuschrecken ... ... wird Sony also Retter oder Resteverwerter?